In China, on the occasion of the second anniversary of Citroën’s DS brand, the French carmaker has released the first photos of DS 6WWR’s interior, the luxury SUV developed specifically for the world’s largest car market.
In addition, the brand’s first SUV features a plush two-tone interior featuring the brand’s signature seats wrapped in leather, polished aluminum trim on the doors, steering wheel and center console, with the later incorporating a touch screen, a fair amount of buttons and the Grip Control system’s round control switch that adapts the car’s traction response to the road surface.
However, the = DS 6WR is not available with an all-wheel drive system, with Citroen offering it with front-wheel drive only. The SUV will reveal at the end of September 2014 in China, but it is uncertain whether the automaker will introduce it to other markets as well.
Yves Bonnefont, Chief Executive Officer of the DS brand, at the event marking DS brand’s second anniversary in China said that DS now has a network of 60 points of sale in China. And with the launch of the DS 6WR in the autumn, it now markets three locally-produced models – a feat achieved in just one year. As DS sets out to become a premium brand on a worldwide scale, the results obtained in two years in China, the world’s number-one automotive market, encourage us in the pursuit of our business offensive.
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